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About BrandFlex
We build software that gives brands complete visibility and control over their partner marketing programs — from co-op fund allocation to campaign execution to ROI measurement.
The problem we saw
Brands allocate billions in co-op, MDF, rebates, and SPIFFs every year. Most can't tell you what happened to the money.
Fund allocations live in spreadsheets. Claims arrive by email. Approvals take weeks. Rebate calculations happen quarterly in someone's personal Excel workbook. Brand assets are scattered across shared drives and email attachments. And when leadership asks "what's our ROI on partner marketing?" — nobody has a real answer.
We built BrandFlex because these problems are connected — and the solution should be too.
What we believe
Accountability
Every dollar should be tracked from allocation through campaign performance to partner ROI. If you can't measure it, you can't improve it.
Control
Brand compliance shouldn't require friction. The right guardrails — asset scoping, approval workflows, eligibility rules — make compliance the default, not the exception.
Speed
Claims should be processed in days, not weeks. Partners should launch campaigns in minutes, not months. The platform should accelerate your programs, not slow them down.
One connected system
Most companies stitch together point solutions: one tool for co-op claims, another for rebate calculations, a shared drive for brand assets, and a spreadsheet to tie it all together. Every handoff is a place where data gets lost, processes break down, and partners get frustrated.
BrandFlex connects co-op fund management, rebates and SPIFFs, brand asset management, and campaign execution into a single closed-loop system. When a partner enrolls in a program, launches a campaign with approved assets, submits a claim, and gets paid — every step feeds into the next. And every step is measured.
That's how you turn partner marketing from a cost center into a growth engine.
Based in West Des Moines, Iowa
BrandFlex is headquartered in West Des Moines — a growing hub for insurance, financial services, and technology companies that manage complex partner and distribution networks. We're close to the industries we serve.
See how BrandFlex works
Book a demo and we'll walk through how BrandFlex manages co-op funds, rebates, and brand assets for your partner network.